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"GERM OF AN IDEA"
Integrated Campaign for RB mavericks-Dettol casestudy challenge
Every year RB conducts a Case Study Challenge in top Management Schools in India to search for a path-breaking, game-changing idea. In 2015, the product given to students was Dettol and the challenge was to form a team of 2 and come up with an idea that makes hand-washing a general habit on the campus.
MICROSITE
VIDEO
POSTERS
(CAMPUS PROMOTION)
DIGITAL
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